Call of Duty: Black Ops 6 now shows you microtransaction ads when you swap weapons
Eagle-eyed Call of Duty: Black Ops 6 players have spotted a new feature on the weapon selection menu.
Right at the top there now sits advertisements promoting premium weapons and skins, so players get exposed to ads for microtransactions in-game.
As some players point out, it’s not an advert in the classic sense, and no one’s trying to flog you a cheeseburger or a pair of jeans every time you swap a weapon. Nonetheless, it’s a new and insidious addition that we haven’t seen in Call of Duty games before.
To see this content please enable targeting cookies.
“One of the unwelcome changes I’ve noticed with Season 4 is that they’ve now inserted a new ad spot at the top of the list of your weapon specifics builds,” wrote one player. “So now every time you toggle between weapon builds you get to stare at ads for $20-$30 skins. I’m sure the Activision developer who suggested this terrible feature is very proud of themselves.
